Tuesday, December 31, 2019

Critical Organisational Analysis and Sustainability Free Essay Example, 2750 words

According to the preparation stage of the presentation, the planning of selecting key areas to be addressed in accordance with the predetermined objectives of the presentation activities were duly conducted. Therefore, the first meeting conducted on December 6th was highly focussed on discussing about the presentation topic and understanding the key areas to be addressed. However, the team was faced with certain issues associated with representing their own understanding towards the primary concern of the presentation. Thus, the decision of making Zainab as the group leader has helped the members to make effective arrangement of the presentation topic for each member within the group. The planning process of the presentation activities has played a major role for our presentation to identify and select key metaphors in accordance with the major goals of each presentation activity. During the process of selecting key metaphors of the organisations, an effective time management initia tive was conducted to accomplish the roles, significance and limitations of various metaphorical factors that provide sustainability of the organisations. Correspondingly, the potential limitations of the metaphors have also been considered that might have negative influence on the organisations to achieve long-term sustainability in any respective business industry. 2.2 Critical Analysis According to my own understanding and experience, the concept of culture metaphor significantly refers to the notion of internal culture of a particular organisation. We will write a custom essay sample on Critical Organisational Analysis and Sustainability or any topic specifically for you Only $17.96 $11.86/pageorder now Organisational culture plays a leading role for the organisations to establish long-term sustainability (Schein, 1992). With respect to the overall strategy of the presentation, I have identified that effective culture within the organisational environment tends to promote continuous innovation and strong communication network among each individual and performing activities towards achieving the shared goals of the organisation. Moreover, I have also identified that the adequate compliance with the internal culture may also lead the organisation to face various types of difficulties especially while seeking to expand business subsidiaries beyond the national boundaries (Schein, 1992). 2.3 Group Management and Relationship with Others Managing performance of each individual along with building strong relation among the members was one of the major goals of our presentation activities. According to the second group meeting, which was conducted on December 9th, the group leader had announced that the presentation activity would be conducted in six parts.

Monday, December 23, 2019

Essay on Advertising and Promotion - 3003 Words

Advertising and Promotion Advertising is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advertising techniques range in complexity from the publishing of simple, straightforward notices in the classified-advertising columns of newspapers to the concerted use of newspapers, magazines, television, radio, direct mail, and other communications media in the†¦show more content†¦ÃƒËœ Adverts that compare one product with another. Ø Adverts that use sex to sell the product. I can use this method of advertising to tell people about my product in such a way that the customers are persuaded to actually buy the product, or change their opinion and behaviour. Public relations Public relations is the department that trys to promote the product and show the good side of the company to the public. I can use this form of promotion to bring my name and products to the attention of the public and potential consumers. Its an advantage of creating a good image of my business and this may be done by issuing new stories of events surrounding itself to the press, or by associating my business with an event, such as sporting or celebrity event (rarely used). Other opportunities for Public relations in general include: open days where potential customers are invited into an organisation to see how it operates, in the hose newspapers that are circulated among employees and customers and getting celebrities to endorse a business or product. I will not take this option of having a celebrity to promote my product, as it is very expensive to hire a celebrity and also they wouldnt be even interested to visit my shop because its not a major large organisation, and there a re many retail business like mine situated all over theShow MoreRelatedAdvertising and Promotion2827 Words   |  12 Pagesï » ¿Theoretical Understanding and Practical Application Of Advertising and Promotion in Business  ­Ã‚ ­Ã‚ ­ Theoretical Understanding and Practical Application Of Advertising and Promotion in Business Submitted by: ( Name) ID No. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Programme Title: Edexcel BTECRead MoreAdvertising and Promotion1003 Words   |  5 PagesAdvertising and Promotion Advertising is a form of commercial mass communication designed to promote the sale of a product or service and it also sends messages on behalf of an institution, organization, or candidate for political office. Advertising can be found in cultures from thousands of years ago dating back to 3000 BC in Babylonian times. Back then they only used graphic signs and word of mouth from town criers to promote their product to the people. Today we still use word of mouth ofRead MoreAdvertising Analysis : Promotion And Advertising1715 Words   |  7 PagesPromotion and Advertising The Text-Clip can be categorized as an unsought good, in that is not a necessary component to laptops or computers. Therefore it is essential that we are able to effectively communicate the capabilities of this product and how it could be of great use for our desired target market. The Text-Clip is an unsought good, which suggests it is a low involvement product that does not have a substantial effect on the lifestyle of the prospective consumer. Therefore the best way ofRead MoreTypes Of Advertising And Promotions1794 Words   |  8 Pagesgoing. The company has to use effective advertising and promotions to keep customers. This paper will examine several different types of advertising and promotions and their effectiveness on a business. Comparing and Contrasting Different Forms of Advertising For a company to advertise their product, they have several ways to do so. There is retail, trade, product, advocacy, comparison, online, business-to-business, and other various ways. Each advertising technique has its own way of helping theRead MoreAdvertising and Promotion of Trispecs12141 Words   |  49 Pagesand have guided me in all matters of this report. May Allah bless them! Amin. Assalamualaikum, Firstly, I would like to express my gratitude and thank to Allah s.w.t. because of His permission, this Advertising and Promotion Assignment 3 regarding to the topic ‘Prepare a promotion plan for Tri-Specs, Inc’ has successfully completed. I would like to take this opportunity to express my highest appreciation and thanks to those concerned. My thanks and gratitude are dedicated to my lecturerRead MorePanasonic Advertising and Promotion5463 Words   |  22 Pagesmedium varies depending upon the features of communication. For example, television, newspaper and billboards deliver message to customers in the form of marketing mix elements such as place, price, distribution and promotion. In Panasonic Corporation, they use the television advertising as one of their transmission devices. They paid for the time spends on their product advertisement. This is to promote and dissembles the information about Smart VIERA 3D TV to the mass audiences who are watching theRead MoreAdvertising and Promotions for Starbucks Essay645 Words   |  3 PagesAdvertising and Promotions for Starbucks Starbucks is known throughout the world for their handcrafted coffee products. Starbucks have plans to launch a new product line for the domestic and international markets. The new product consists of a soda bar that will offer variety of caffeinated beverages to noncoffee drinkers. Acquiring consumers to buy the new product advertising and promotion strategy is crucial for the product success. By launching the soda bar in CanadaRead MoreConsumer Advertising And The Promotion Of Information Essay894 Words   |  4 Pages Canada draws a distinction between direct-to-consumer advertising and the promotion of information through direct-to-consumer information (DTCI). DTCI aims to build consumer confidence that the information being relayed is informative and factual rather than for the purpose of promotional advertisement (Bà ©lisle-Pipon 259). It allows for the promotion of help-seeking and reminder advertisements but not product claim advertisements, in contrast to its permissible use in the United States. ReminderRead MoreAdvertising and Promotion Essay 21898 Words   |  8 PagesAdvertising is producing  information  for promoting the  sale  of products  or  services while promotion is an advancement of a  product or a point of  view  through publicity  or  advertising whereas trend is defined as a general direction in which something is developin g or changing according to time line. There are differences between  advertising  and  promotion despite the fact that both of these marketing tools use many of the same techniques and apply it for the very similar ends. Primary objective ofRead MoreAdvertising and Promotion Essay 312313 Words   |  50 PagesRequirement 1 | P 1.1 | Explain the communication process that applies to advertising and promotion. | 3 | P 1.2 | Explain the organisation of the advertising and promotions industry. | 5 | P 1.3 | Assess how promotion is regulated. | 7 | P 1.4M 1 | Examine current trends in advertising and promotion.How has the ICT impact the above organisation’s advertising and promotion. | 9 | Requirement 2 | P 2.1 | Explain the role of advertising in an integrated promotional strategy for a business or product decisions

Sunday, December 15, 2019

Team assignment project Free Essays

The following project proposal defines why Struck made the decision to expand, what the role is of the consultant and Struck management on the project, the project goals, and the tools that will be used o manage the project. Problem and Opportunity By applying analysis techniques, namely SOOT, and STEEPLE, to company performance Struck gains clarity about the company’s strengths and weaknesses. Struck’ strengths include its reputation for innovation and creativity, frontrunner’s position of its industry with 9,000 cafes in 40 countries around the world, and its strong ethical values and mission. We will write a custom essay sample on Team assignment project or any similar topic only for you Order Now Company’s primary weakness is a lack of diversification, which created by its limited portfolio and distribution. Struck portfolio depends heavily on one primary’ product: coffee. Furthermore, the company hinders distribution potential by conducting 75% of its business within the United States. The company’s weakness presents an excellent purport nits: expansion. Expansion of the company’s portfolio and expansion into other countries enables the company to both increase presence within its current industry sect and establish presence in other sects (Rapid Business Intelligence Success – Streaming, 2013; Marketing Teacher, 201 3; Rapid Business Intelligence Success – Mission, 2013; Struck, 2013). Roles of the Cons Titan and Management There are certain roles the insulate and the Struck management team must perform to make the project successful. Because there is a lack of diversification, the consultant must focus on how to expand the product line for Struck. The consultant must determine how to create a greater global presence, keep the current clientele, and yet attract coffee drinkers around the globe to visit the Struck establishment. The consultant will need to determine whether the same menu items are equally popular in all areas of the country and if introducing new menu items is advantageous to all the restaurants. Finally, he consultant will need to determine if the diversified menu will be appropriate in other parts of the world. Consultant’s partner with management to get the job done. Management works with the consultants to provide them with as much information as possible. Management will need to communicate fully with the consultants and encourage the current employees to cooperate so the consultants can collect the most information possible. Defining the Project Goals Introduction of new products and rapid expansion of retail stores with new store concepts with all new distribution channels has to be he primary focus of Struck. To expand the market share, in United States as well as all the regions of its operations, Struck will expand its portfolio of products (Hickman Hickman, 2008). Struck main product is coffee, the company will focus to expand its operations into other beverages such as tea, grocery stores, rest stops, etc. For this purpose, than introducing a newly start marketing the products, it should concentrate to attain product acquisitions (Hickman Hickman, 2008). Since most of its operations are based out of United States, Struck will focus to increase its revenues by tarring more stores in emerging markets such as China, India, and Turkey. Tools, Processes, and Methodologies The goal is to expand globally. With this in mind, the consultant will use the association method to gain insight on the competition in the industry in the different desired locations. To ensure clients are frequently informed of the progression, and an outlet stays open for the need for further information, the consultant will maintain contact with the appropriate business managers. All activities will be logged to maintain a good record of the projects progression. This allows the consultant to reflect on the project, learn from the experience, and identify ways to improve future performance (Hickman, P; Hickman, L. 008). Another technique that will be used to manage the project is benchmarking. This method will be particularly helpful as this is a large project. Conclusion In conclusion, with the Struck expanding globally, the company will not only increase their current state of diversification, but also increase opportunity to own a presence in other business sectors, and ultimately increase revenue. The consu ltant on this project will work closely with key business leaders and SE the defined methods to manage the project. How to cite Team assignment project, Papers

Saturday, December 7, 2019

Ethical and Legal Conflict Australian Medical Acts

Question: Discuss about theEthical and Legal Conflictfor Australian Medical Acts. Answer: Introduction Ethical and legal conflict affects the involved stakeholders either directly or indirectly. The intensity of the effect vary from one stakeholder to another and depending on the intensity different measures are adopted to counter such effects. From the case outlined the key stakeholders who are affected by the ethical and legal conflict includes the patient (Elsie), the paramedics, the Residential Aged care, the R.N and the patients family. The stakeholder mentioned above experiences a direct impact which requires a well-strategized procedure to reduce the impact. The community and institutions which take part in solving the conflict are indirectly affected by the conflict. Based on the states constitution all the involved stakeholder have their legal rights which when interfered with the offended stakeholder can sue the offender irrespective of social and economic class of the individual or group (Forrester Griffiths, 2010). The Australian medical acts outline the legal rights of patients which professionals and healthcares (RAC) need to be versant to when dealing with the patient (Kerridge, Lowe, Stewart, 2014). Alternatively, the act outlines the responsibilities of a health organisation (Atkins, Britton, Lacey, 2014). Health professionals are guided by the legal rights of the patient, legal responsibilities of the organisation and their scope as outlined in the organisation constitution. The code of conduct guiding the health professionals within their areas of specialisation need to be observed while dealing. Basically, in this paper, I will discuss some of the dilemma issues in health care professional, analyse the situation considering both perspectives that are law and ethic and finally give the right approach for the dilemma. Ethical and Legal Conflict Dignity and Rights of the Stakeholders Elsie Human dignity cannot separate or manipulate while human rights are formulated and implemented by individual or groups to govern and guide the interaction of different people within a state. Each and every stakeholder in a given setting has his/her right. Based on the Australian medical act Elsie has the right to making a decision concerning her treatment. In case Elsie is unconscious a trustee is consulted and required to fill the legal medical form. Elsie has the right access the better health services irrespective of her mental, financial or religious status (Exter, 2016). Despite her, condition Elsie has right to communication and quality services. Though Elsie has all these rights, she respects the family decision and also the suggestion given by the specialist. Registered Nurse The R.N has the right to be defended by the Nurse Association since she was attempting to save the life of Elsie. Based on the professional health act a registered nurse has the right to make a decision on treatment to be initiated to an unconscious patient (Fraser, Waters, Forster, Brown, 2014). Besides the rights her self-respect forces her to make a decision which she fills can save the lives of Elsie. It is unethical to watch a patient struggle while the professional can assist that patient Paramedics The paramedics have the right to be provided with clear information before attending to any patient. Additionally, its their right to make a decision concerning different issues encountered, and the organisation should defend them in case a negative result emerges which was behold their control (Gallagher Hodge, 2012). Considering this right the care should provide full protection to the paramedics. Considering the case of Elsie, the paramedics makes a decision to adopt a mechanism to help Elsie recover though the results turn negative. Additionally, before taking action the paramedics continuously consult Elsie, and it is until when the N.R commands for an action the paramedic acts. Family of the Patient The family has right to enquire information concerning Elsie, and in case the information is biased they can sue the organisation and the professionals involved in the process. When the treatment administered to Elsie had some unprofessional traces the family has the right to be compensated (Joly Knoppers, 2014). To enquire the truth, a legal process is required, and the initiative of suing the organisation indicates a level of legal respect. Principles and virtues of Health Care Ethics Autonomy Despite the fact that Elsie had the right to dictates control over her situation and body the R.N could advise her and give direction on her treatment. Any attempt leading to persuasion is considered to be a violation of the principle. Elsie making the decision to remain in the RAC is the best of her interest, and the decision remains whether or not the NR believes. Beneficence Based on this principle the NR is expected to apply all techniques for the benefit of Elsie (Ashcroft, 2015). The principle of beneficence is to ensure by employing skilled nurses. Additionally, testing the qualification of the nurses works perfectly in enhancing the principle. Being a registered nurse, it indicates that she is qualified a necessity in evaluating the principles Non-Maleficence This principle simply means doing no harm to the patient (Ashcroft, 2015). The principle guided the N.R to make the decision of implementing the advanced treatment hoping that the treatment will avoid blame in case the patient dies. When the paramedics are introducing the resuscitated, they are expecting positive results though the opposite happens Justice The principle ensures that fair ground is established when making a decision (Ashcroft, 2015). In our case, the NR is trying to create a fairground by consulting Elsie. When the situation changes, RN applied the principle of non-maleficence and decided to advance the treatment of the patient. From the case, the contradiction of the principles is experienced a situation which brings conflict. While trying to apply the right measures to relieve the patient as per the principle of beneficence, the Principe of justice is violated. Additionally, the principle of autonomy is violated while trying to fulfil the principle of non-maleficence. Codes of Professional Conducts Health professional need, to be honest with their heads and their patient. Being honest helps in extraction of information from the patients which the specialists uses to determine the right measure to be implemented. Integrity is another element professional should adopt and practice within their areas of specialisation. Such Professionals have access to organisation information, and from the information, they can make a convincing decision. Additionally, the patient can open up and disclose any information concerning their complication which the professional can use to treat the patient. Health professional need to be social. Through socialisation, professional learn different cultures within a setting thus increased cultural capability (Stanford Connor, 2014). A medical decision by culture is more convincing and satisfactory compared to those based on professional skills only. Alternatively, through socialisation, the gap between the specialist and the other involved stakeholders is bridged thus trust is developed which helps in solving some of the legal and ethical conflicts. Effect of the Conflict to the Involved Stakeholders Patient (Elsie) The ethical and legal conflict affect all the involved stakeholder. In the scenario, the conflict directly affects Elsie, R.N., paramedics, Residential Aged Care and the family. The conflict delays the treatment of the Elsie thus causing her death. Probably if an action was taken earlier, the patient issue might not have caused death. Additionally due to pressure imposed to the patient to admit the medical decision made by the specialists directly affects the patient. The absence of the conflict translate to full professional control over the patient and they can freely implement any measure provided it is geared toward seeking a solution for the patient complication. Taking the full control also will eliminate the pressure subjected to the patient while forced to make a decision on methods to be adopted to counter their complications. Professionals (R.N and Paramedics) The professionals are highly affected by the conflict in that their services are restricted. Any decision made by the professional and results negatively leaves the blame on the professional. The conflict affects the professionals psychologically restricting them from making the sober decision a factor which contributes significantly to the failure of some of the method adopted to counter complicated issues (Peirce Smith, 2013). Professional performance in health services is a measure of reliability and validity of the services an individual is offering to the customers. The conflict that exists between the ethical and legal reduces the ability of an individual to deliver quality services. The community expects the health professionals to deliver services which will deliver their people from complication. The conflict limits the power of the professional and aspect which has contributed to deaths of many patients. The community considers such cases to be ignorance of the professiona l an aspect which brings the difference between the professionals and the society. Healthcare (Residential Aged Care) The operation of any health care institution is guided by the mission and vision of the care. The conflict greatly influences the mission and the vision of the care ruining the progress of the care (Wall, 2012). The conflict leads to reduced quality of the services and high death rates in the care. Increased death rate translates to the conflict between the care and the community. Community acts as a great resource for the care since the majority of the customer who is served by the care are from the community. Increased gap between the two reduces the income of the care and reduced income dictates poor services and unqualified staffs. Additionally, the care is restricted to enjoy community services thus the cost of running and maintain the care shoots drastically. Since legally a health organisation is supposed to deliver quality and sufficient services the law forces the closure of the health care. Ethically a health organisation is supposed to make a decision based on the right me chanism to adopt to curb different health problems affecting the community. Family The family of the patient is highly affected both socially and psychologically (Townsend Luck, 2013). The conflict causes preventable death an aspect which brings a serious conflict between the professionals, the care and the family. The death of a breadwinner in a family translate to stress and deterioration of the family financially. Due to stress, some family members may suffer from mental problems. Social and psychological problems greatly affect people suffering from chronic disease, and they can cause death or worsening of their condition a situation which increases the family expense. Increased expenses translate to reduced standards of living and children within that family can be affected mainly on academic. Community The community depends on the health care for quality health services (Lundy, Janes, Lundy, 2014). Since ethic and legal conflict interferes with the quality of the services offered by the care, the community turns to be at great risk. Increased risk translates to the unhealthy community thus the community is affected economically. The unhealthy community is accompanied by high dependency ratio and inferiority regarding a political issue. The inferiority complex subjects the community to mistreat and disrespect of peoples right. Organisation dealing directly with the community use this loophole to mistreat the people and aspect which affects the development of the community. Resolutions for the Conflict Emphasis on professional code of conduct bridges the gap between the patient and the professionals (Willis, Reynolds, Keleher, 2012). Once the gap has been bridged medical decision made by the professionals are respected by the involved parties. Additionally, emphasising on the code of conduct provides the professionals with the right information to be used in formulating the right treatment for the patient. Profile of a health organisation plays a key role in determining the intensity of the conflict. A health organisation which has been making a sound decision leading to the rescue of life will be highly respected. People will respect decision and method adopted to treat the patient. Additionally, an organisation which has been known for employed qualified staff and monitoring their professionals will be highly respected compared to that focus on how to make a profit (Baer, 2015). Such professionals are highly respected, and any decision made in the case of ethical and legal conflict will be highly respected. Negative repercussion resulting from such decision will not be criticised since the stakeholder is certain with the devotion of the specialists. Increases cultural capability of the health practitioners helps in bridging the gap between the community and the health care (Cowen Moorhead, 2014). The gap between the community and the health care bring doubt and complication in case decision made by a health organisation or professional results to negative impacts. Additionally understanding the cultural beliefs of the community and incorporating them while making any decision reduces the doubt and impact expected when the results appear to be negative. Increased cultural capability helps the professionals in addressing ethical issues since they differ in respect to the community. Conclusion In conclusion, both laws and ethics are important while dealing with a patient. It requires professional courage and experience to make a decision on cases where ethical and law is an issue. The decision made should always focus on relieving the patient from the suffering he/she is encountering. While making such decision, all stakeholder need to be considered to avoid further complication. The professionals and the organisation should consider ethics and laws with the same intensity and depend on the situation come up with a solution in case they contradict. Finally, to resolve the conflict that exists between health legal and ethical laws all the stakeholder should be involved and evaluated. References Ashcroft, R. (2015). Principles of health care ethics. Chichester, West Sussex, England: John Wiley Sons. Atkins, K., Britton, B., Lacey, S. (2014). Ethics and law for Australian nurses. Cambridge: Cambridge University Press. Baer, H. (2015). Complementary medicine in Australia and New Zealand. London: Elsevier Health Sciences. Cowen, P. Moorhead, S. (2014). Current Issues in Nursing. London: Elsevier Health Sciences. Exter, A. (2016). International health law and ethics. Basic documents. 3rd, rev. ed. Antwerpen: Maklu. Forrester, K. Griffiths, D. (2010). Essentials of law for health professionals. Chatswood, N.S.W.: Mosby/Elsevier. Fraser, J., Waters, D., Forster, E., Brown, N. (2014). Paediatric nursing in Australia. Cambridge: Cambridge University Press. Gallagher, A. Hodge, S. (2012). Ethics, law and professional issues. Basingstoke: Palgrave Macmillan. Joly, Y. Knoppers, B. (2014). Routledge Handbook of Medical Law and Ethics. Hoboken: Taylor and Francis. Kerridge, I., Lowe, M., Stewart, C. (2014). Ethics and law for the health professions. Burlington: Jones and Bartlett Publishers. Lundy, K., Janes, S., Lundy, K. (2014). Community health nursing. New York: Authors Choice Press. Peirce, A. Smith, J. (2013). Ethical and legal issues for doctoral nursing students. Lancaster, PA: DEStech Publications. Stanford, C. Connor, V. (2014). Ethics for health professionals. Burlington, MA: Jones Bartlett Learning. Stanhope, M. Lancaster, J. (2013). Foundations of nursing in the community. Lancaster: Lancaster PA. Then, S. McDonald, F. (2014). Ethics, law, and health care. Gaithersburg, Md.: Aspen Publishers. Townsend, R. Luck, M. (2013). Applied Paramedic Law and Ethics Australia and New Zealand. Chatswood, N.S.W.: Elsevier Australia. Wall, A. (2012). Ethics for international medicine. Hanover, N.H.: Dartmouth College Press. Willis, E., Reynolds, L., Keleher, H. (2012). Understanding the Australian health care system. Chatswood, N.S.W.: Churchill Livingstone. Zetler, J. Bonello, R. (2011). Essentials of Law, Ethics, and Professional Issues in CAM. London: Elsevier Health Sciences APAC.