Essay on Advertising and Promotion - 3003 Words

Advertising and Promotion Advertising is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advertising techniques range in complexity from the publishing of simple, straightforward notices in the classified-advertising columns of newspapers to the concerted use of newspapers, magazines, television, radio, direct mail, and other communications media in the†¦show more content†¦ÃƒËœ Adverts that compare one product with another. Ø Adverts that use sex to sell the product. I can use this method of advertising to tell people about my product in such a way that the customers are persuaded to actually buy the product, or change their opinion and behaviour. Public relations Public relations is the department that trys to promote the product and show the good side of the company to the public. I can use this form of promotion to bring my name and products to the attention of the public and potential consumers. Its an advantage of creating a good image of my business and this may be done by issuing new stories of events surrounding itself to the press, or by associating my business with an event, such as sporting or celebrity event (rarely used). Other opportunities for Public relations in general include: open days where potential customers are invited into an organisation to see how it operates, in the hose newspapers that are circulated among employees and customers and getting celebrities to endorse a business or product. I will not take this option of having a celebrity to promote my product, as it is very expensive to hire a celebrity and also they wouldnt be even interested to visit my shop because its not a major large organisation, and there a re many retail business like mine situated all over theShow MoreRelatedAdvertising and Promotion2827 Words   |  12 Pagesï » ¿Theoretical Understanding and Practical Application Of Advertising and Promotion in Business  ­Ã‚ ­Ã‚ ­ Theoretical Understanding and Practical Application Of Advertising and Promotion in Business Submitted by: ( Name) ID No. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Programme Title: Edexcel BTECRead MoreAdvertising and Promotion1003 Words   |  5 PagesAdvertising and Promotion Advertising is a form of commercial mass communication designed to promote the sale of a product or service and it also sends messages on behalf of an institution, organization, or candidate for political office. Advertising can be found in cultures from thousands of years ago dating back to 3000 BC in Babylonian times. Back then they only used graphic signs and word of mouth from town criers to promote their product to the people. Today we still use word of mouth ofRead MoreAdvertising Analysis : Promotion And Advertising1715 Words   |  7 PagesPromotion and Advertising The Text-Clip can be categorized as an unsought good, in that is not a necessary component to laptops or computers. Therefore it is essential that we are able to effectively communicate the capabilities of this product and how it could be of great use for our desired target market. The Text-Clip is an unsought good, which suggests it is a low involvement product that does not have a substantial effect on the lifestyle of the prospective consumer. Therefore the best way ofRead MoreTypes Of Advertising And Promotions1794 Words   |  8 Pagesgoing. The company has to use effective advertising and promotions to keep customers. 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ReminderRead MoreAdvertising and Promotion Essay 21898 Words   |  8 PagesAdvertising is producing  information  for promoting the  sale  of products  or  services while promotion is an advancement of a  product or a point of  view  through publicity  or  advertising whereas trend is defined as a general direction in which something is developin g or changing according to time line. There are differences between  advertising  and  promotion despite the fact that both of these marketing tools use many of the same techniques and apply it for the very similar ends. 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